24/04/2012
NutriBrainTM – ColostrininTM Launched in Brazil
ReGen Therapeutics Limited are pleased to announce that its nutritional supplement Colostrinin has today been launched in Brazil by its exclusive distributor there Bioworld/Micrex under the trade name Nutribrain-Colostrinin.
Micrex will be promoting the product to consumers via its team of medical and nutritionist visitors throughout most of the states in Brazil. Meetings to introduce the product to these professionals throughout the country, particularly nutritionists, are scheduled over the next few weeks. The product is being marketed as a ‘nutritional food for the brain’. Direct sales to consumers will also be made via the internet (www.micrex.com.br). The product is presented in a convenient, locally manufactured sachet formulation that enables the product to be sprinkled on the tongue or added to a favourite food or drink.
Commenting on this launch Tim Shilton, CEO of ReGen Therapeutics Limited said ‘Hopefully this is the first of several new launches that that have been in the pipeline for some time that can be announced during the next few months. This is the first launch to give greater prominence to our brand-name ColostrininTM. This should help to differentiate our proprietary product from other colostrum extracts that are less well researched or clinically proven’. In addition he said ‘I would also like to thank our Business Development Agent and shareholder Mr Andrew Hooker from whose initial work this contact arose’.